We appeal to common ideas by:
- connecting to what's meaningful to others
- take pride in being unique
- align your dream with the people's dream.
We also animate the vision by:
- using symbolic language
- make images of the future
- practice positive communication
- express emotions
- speak from the heart
"You have to paint a powerfully compelling picture of the future
for people to want to align with the vision" Vicky Ngo-Roberti
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